Digital media buyer

ZVerse, Inc., a leader in the digital manufacturing space, is a digital manufacturing
ecosystem that brings together makers with the designers, materials and manufacturers they need to bring their products to life. The Columbia, South Carolina-based company is the developer of the only CAD as a Service (CADaaS) platform for digital manufacturing. This proprietary technology is the driving force behind ZVerse’s leading-edge ZShield manufacturing business, which produces millions of face shields to support the COVID-19 response. Click here to email us a copy of your resume.

Position Overview

ZVerse, Inc. is seeking a Digital Media Buyer to be responsible for the successful creation, implementation, and management of digital E-Commerce advertisement campaigns. The Digital Media Buyer will collaborate with the marketing team to strategize the most effective and comprehensive platforms to reach consumers of ZVerse products and monitor the success of each marketing campaign.

Responsibilities

  • Placing and buying digital ad placements
  • Strength in Facebook and Google platforms
  • Optimize campaigns by researching digital habits of target demographics
  • Command of statistics, analytics, and reporting
  • Plan and develop comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook Ads
  • Knowledge of executing paid media strategies including building audiences through customer data, building campaigns/ad sets/ads, closely monitoring performance, adjusting bids and budgets, and relentlessly testing/iterating to generate results
  • Manage other ad buyers and graphic designers in a “pod”
  • Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully make them stand out in the marketplace
  • Strategize on a weekly basis to determine next steps to take client accounts to the next level of performance
  • Present and quantify performance, findings, and insights to the client on an ongoing basis
  • Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance
  • Contributing to the ongoing maintenance of (internal) interactive learning, training, and development modules
  • Ideate, plan, execute, and optimize comprehensive display and native marketing strategies, media plans, and campaigns
  • Continuously monitor campaign performance and implement optimizations to maximize ROI, ensuring that KPIs and objectives are met both near and long term
  • Analyze daily performance to inform optimization and testing
  • Relentlessly focus on driving high-intent insurance consumers from digital marketing solutions
  • Innovate around new creative formats, technologies, tracking, and media formats
  • Ensure alignment of display and programmatic campaigns to customer goals

Skills:

  • Able to work well and collaborate effectively in a team environment
  • Expert in all digital platforms
  • Sense of urgency and effective time management in a professional setting 
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details
  • Excellent communication skills (verbal, written)
  • Proficiency in Google Analytics
  • Proficiency in Excel or Google Sheets (vlookup, analysis, modeling)
  • Demonstrated problem-solving capabilities in a client-facing role
  • Professional and respectful demeanor in dealing with internal and external business partners
  • Integrity and optimism, regardless of the situation
  • Embraces and fosters new ideas, opinions, and ideologies
  • Working ad operations proficiency to traffic, QA, and troubleshoot ad tags / assets and campaign tracking / measurement
  • Broad understanding of the programmatic media and paid social landscape; ability to make targeting and tactical recommendations to accomplish various marketing goals
  • Well-versed in display marketing best practices and measurement
  • Proven experience profitably driving high-volume display customer acquisition
  • Experience with professional analytics tools and analysis methods
  • Robust analytical skills and ability to work with and analyze a large volume of complex data
  • Extremely self-motivated with a strong work ethic and takes pride in outcomes
  • 2+ years of experience and/or excellent skills with Facebook Ads
  • Prefer Bachelor degree in advertising, sales, marketing, or digital media platforms

Job Type: Full-time

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